When we think of November, we tend to think of Thanksgiving and Mariah Carey's “defrosting” memes. If you’ve been following along with Popstar, you may even think of National Erectile Dysfunction Awareness Month. For people who are chronically online, it’s No Nut November.

If you have been part of the zeitgeist or have any online presence, you have probably heard of No Nut November. What started as a silly little corner of meme culture has turned into a globally recognized event. No Nut November is a challenge where participants, mainly men, pledge to abstain from all forms of sexual release (or “nutting”) for the entire month of November. 

The challenge’s appeal varies for participants. Some view it as a personal test of self-control, a sort of “fitness challenge” for mental discipline and willpower. Others participate for potential health benefits, as some believe that abstaining can lead to increased energy, better focus, and a temporary boost in testosterone. Though scientific evidence around these claims is limited, many find personal benefits in the commitment to a break from sexual stimuli. Medical jargon aside, at its core, No Nut November is a lighthearted experiment in self-control.

There’s also a social aspect to No Nut November, as online communities form around shared experiences, struggles, and advice for staying “strong” throughout the month. Memes and jokes abound, adding humor and levity to the challenge’s sometimes intense nature.

What if we took a new approach this year? Here at Popstar, nutting is what we do. Or helping men nut with the best of them. Our signature formula increases semen volume, allowing your cup of nut milk to runneth over. So, we would be remiss not to rebrand No Nut November to Mo Nut November. Lord knows there are enough sexually charged memes to go around.

Life is hard, so if you get hard, release the tension. You wouldn’t stop yourself from indulging in a few holiday treats, so why stop yourself from beating your meat? And we promise ejaculation has more health benefits than a Christmas cookie.

Regular sexual release has known physical and mental health benefits, like stress relief and improved sleep. There is also evidence to support that masturbation and ejaculation (aka nutting) can prevent prostate cancer. In fact, research shows that men who ejaculate 21 or more times per month are 20% less likely to develop prostate cancer than those who ejaculate less frequently (four to seven times per month.) 

So, for my chronically online friends, we pose a different challenge for you this November. This holiday season, pop your Popstar and celebrate Mo Nut November.